It can be tough to grow your business on your own. If you are looking for a way to do so, consider using digital marketing as the solution. Digital marketing is an effective and efficient way of reaching more people than ever before. With the right strategy in place, it will help grow your business exponentially. In this blog post we'll discuss how you can set up a successful digital marketing strategy that will bring in new customers!

What is digital marketing?

Digital marketing is the process of promoting your business, product(s), or service through a variety of different web based channels. These can include social media sites like Facebook and Twitter, video sharing websites like YouTube and Vimeo to blogging platforms such as LinkedIn Pulse and Blogger. This form of advertising has grown in importance because people spend more time.

The most important aspect of digital marketing is content. When you are creating your content, it's essential to remember that the customer always has an attention span for about eight seconds.

This means that you have to make a strong impression on them in less than two minutes or they will lose interest and move onto something else. It's also worth mentioning that people are most likely to share a video that's less than 60 seconds.

This means you should make videos where your message is conveyed in the first few seconds, or it will be too difficult for them to find and click on the content they were looking for. 

The same principle applies when making an infographic - if there's too much information packed onto one page then nobody will read through it all because of how long-winded it is. It may sound counterintuitive but by keeping things succinct, customers will actually spend more time reading what you have written about your company instead of being tempted away from their screen by something flashier elsewhere online.

The Benefits of Digital Marketing:

Digital marketing is a great way to give your business exposure that it might not have had before. There are so many people out there in the world who are looking for what you're selling, and digital marketing makes it easy to find those potential clients online. It also helps with SEO by getting your site ranking higher on search engine results pages (SERPs). Getting high rankings will lead more people through your door which means more money coming into the bank!

The Drawbacks:

In order to achieve great success with digital marketing, you need a strong social media strategy in place. Simply having an account isn't enough; it's all about the content that gets shared and who your followers are. In addition, there is no guarantee of success when using this type of marketing platform which can make business owners risk-averse because they're not sure what will work best for them. When starting out on any new venture, one must be prepared to take some risks or else growth becomes impossible!

Types of digital marketing:

There are three main types of digital marketing and all have their own benefits.

The first type is direct, which can be done through email or social media platforms like Facebook or Twitter. When using this form of marketing, it's important to keep your messages concise because people will be less likely to read long emails (or see a lengthy tweet).

The second type is indirect, where the customer discovers you by way of Google searches for specific sorts of products or services. This means that advertising space needs to be purchased on search engine sites so more visitors come in contact with your brand!

Lastly there's contextual marketing which takes advantage of print materials such as magazines and brochures; customers may find themselves reading about what you offer when they would otherwise not even know you existed.

The takeaway here is that there are many ways to grow your business through digital marketing, and the most important thing is coming up with a strategy based on the type of company you're building for yourself! You should start by figuring out what kind of customers are looking for your product or service, then work backwards from there.

For instance, if you have a retail store selling women's clothing items- it would be best to focus more on indirect forms of advertising like social media because the majority of their demographic will find them via search engines instead.

But just remember: whatever form(s) of digital marketing you choose can take time to produce results so patience is key in this process! If done correctly though, they'll pay off in the end!

The importance of a website for your business

Creating a website for your company may seem like just another expense that you don't need, but it is actually one of the most important things to do! You should make sure to have:

A current and updated home page with contact information .An "about us" page so visitors can get a sense of who you are as soon as they land on your site (or at least provide links to this content!) There's no way around it... if you want people out there in cyber space reading about what you're doing, then they'll be looking for an address. And since Google doesn't return websites without addresses, this really isn't something you can ignore either!

A "services" page that lists what you do.

An "about our customers" section so people know who your company has served. This is where testimonials and client success stories can really come into play! You want to be able to show off the great work that you've done for other companies in a way that makes sense on your site, and this seems like an important place to include them.

Most importantly, make sure there's some type of contact form or email address at the bottom of every single one of these pages. If someone wants more information about what your company does or needs help with something specific then they should have no problem contacting you through your website!

This will also provide potential leads with an easy way to contact you.

An "about us" section where the company can tell its story and provide information on who it is, what services it offers, how long they've been in business, etc. This is a great place for them to showcase logos of clients that have used their products or services too!This will also help people know if your company is credible and established enough to serve them with whatever problem they might be having.

A "contact us" page that includes all the ways someone could easily get in touch with you no matter what time of day or night it happens to be. A lot of companies forget about this when designing their website but these are truly invaluable assets not only because we're a society of people who want things now, but also because sometimes we're in a situation where time is not on our side and it's very important to be able to get help fast.

A "blog" or "news feed," which will include all your company's recent articles, blog posts, tweets, Facebook updates, etc., that can all live in one place for visitors or customers to find them without having to go through the entire site looking for something new.

And last but certainly not least...a shopping cart! This requires some careful thought as there are many different options when it comes down to how this would work best with your website design so you'll need an expert eye like ours at CMO Media Lab.   

How to create an effective social media strategy?

The first thing you need to do is find your target customer and make a list of the social media platforms they use. 

Campaign planning: what's the goal? What are we trying to achieve with this campaign or project? How will success be measured? The next question is where should our efforts be focused--on Facebook, Twitter, LinkedIn or Pinterest for example. Creating goals and objectives helps us determine which networks are most relevant in order to measure progress over time.

Once you have determined these things it's important not just to post content but also monitor how people respond so that we can potentially alter course as needed based on data collected from customers online activity, likes/favorites etc., engagement levels and sentiment analysis.

It's also important to keep in mind that success isn't always defined by an increase in followers or likes. Measuring results against specific goals is the best way to gauge our digital marketing efforts.

By measuring and analyzing the data so that we can take appropriate action, our digital marketing efforts are more likely to succeed.

Growing a business on your own is hard. It's not that you can't do it, but the odds are stacked against you without having the right tools or strategies in place.

The good news is we have both of those things and more at CMO Media Lab! With our team behind you, uniting with all of these different disciplines to help grow your company successfully will be easier than ever before.

Don’t wait any longer - get started now by booking a consultation today so we can show how much potential there really is for growth when we work together with you!