Staying ahead of the competition in this increasingly digital world means building a solid online presence for your business.

This is especially true when you realize  93% of all online experiences  start with a search engine query.

Appearing on the right search engine pages gets your more traffic and better quality leads. That’s where  SEO copywriting  comes in. Learn how to use SEO content to outrank your competition below.

What Is SEO Copywriting Techniques?

SEO copywriting is a form of digital marketing that drives traffic to your website by affecting your ranking within search engine results pages. It uses several different strategies to show search engines that your website is the best in your niche. 

By optimizing your content, your pages appear in the most relevant searches. This increases the likelihood that the person searching will find answers on your website.

SEO Copywriting Strategies   

Here are a few basic SEO copywriting strategies to get started. 

Capture Attention with Your Headline

The first thing a potential visitor sees is the headline of your article or web page in the search results. The headline needs to capture the reader’s attention and make them want to click and keep reading. Be sure your headline conveys a very specific idea or message to the reader so they know exactly what they’ll find in the article.

Make the Main Topic Very Clear

No matter the content, you need to make certain the main topic is very clear. If a reader scans the post, they should be able to immediately identify what it’s about and the topics you cover within it through headings and subheadings.

Research Appropriate Keywords

Search engines use keywords in your content to know when to include your website on a results page. Conduct research to find out what keywords rank best in your niche and use them naturally throughout your content.

SEO Copywriting Best Practices

Follow these best practices in your SEO copywriting to rank higher and avoid bounce.

Provide Value in Your Content

The most important part of SEO copywriting is the content itself. People conduct online searches to find answers to their problems or questions. Write content that actually provides value to readers and you’ll naturally get more traffic.

Fast Loading Times and Overall Website Speed

Check that your website and each page loads in 2 seconds or less.  40% of visitors  abandon a page if they must wait more than 3 seconds for it to load.

Add Meta Descriptions, Categories, and Tags

Make use of meta descriptions, categories, and tags to help search engines crawl the pages on your website. Keep your meta description under 160 characters since it appears as a snippet under your headline.

SEO Copywriting Checklist   

Go over this SEO copywriting checklist before posting anything:

• How long does it take for your web page to load?
• Is your blog post’s or page’s main topic clear?
• Have you used transition words?
• Did you remember to include internal links?
• What about external links?
• Have you added a clear call to action (CTA)?
• Can you optimize for more than one keyword?
• Did you include meta descriptions and tags?
• Does your content answer a question or solve a problem for readers?

All these elements help you get the most out of your SEO copywriting so you rank higher.

Hire an SEO Copywriting Expert to Outrank Your Competition

Now you should have a better understanding of the importance of search engine optimization and how it affects your business’s digital marketing strategy.

Still not sure you know enough to do it right? 

Hire an SEO copywriting expert like the ones at GlassBox Marketing. Contact us today to create an effective  SEO strategy  that will put you ahead of your competition ASAP!