● Stay updated about what your competitors are doing.
● Long lasting results
● SEO helps you stay ahead of your competitor
How Can SEO Marketing Impact Your Business?
A lot of people search for a lot of things on search engines. This user traffic can be very great for your business. The reason for this is because, of course one being site traffic, and second is the high intent user traffic.
Suppose you sell cars. Now, will you get a billboard for your company so that every person in your local area notices you, or you will want to be in the search results when someone searches on Google “buy a car”?
If you are smart enough, you will second idea, because the users who come up with such search query are the ones who actually want a car. A billboard will not bring your commercially benefiting clients.
People can come up with just any kind of query related to your business. Any user query that is even slightly related to your business can be of great relevance. SEO gives you more chances to engage with target clients, answer their query, resolve their issues and become a trusted name for them.
If you were the user, would you rather select a business who is trusted and gives useful information on Google or just a business you saw on billboard?
SEO Marketing Strategy Example
One of the best examples on SEO marketing is Google My Business SEO . Google My Business is the online profile of your business. It is very important to claim your Google Business Page if you want to improve your local online presence. The information you enter here will be available for 3-pack listing and Google Maps.
The GMB profile of your business contains all the necessary details of your business like the NAP (name, address, phone number), business description, category, services & products, and more. A GMB profile takes up quite a significant portion of local SEO.
An updated and correct GMB profile will increase the chances of your business appearing in all the related queries in the Google 3-pack
Google business page posts are of 100-300 words that can also have an image or video along with it. Google gives the facility to create these posts for free. Using Google posts you can highlight your sales, brand or any business events. You must regularly keep posting on your GMB page because posts get expired every 7 day, apart from event.
Type “car showroom near me” in Google and hit search. You will see a list of car showrooms in your city or near you. Google wants its users to get the best and most relevant information, so the most relevant searches will be displayed. There is a separate list of 3 listings on the top of SERP along with the maps. That is what you call Google Local 3 Pack.
3 pack listing makes the desktop searches better giving extra space for Google map results and reviews. The local 3 pack listings keep on changing according to the location and also depends on what is the online authority of your business.
When your Google Business page is complete with the correct details, there are more chances of your business to get listed in the 3 pack. You can get better and improved site traffic. Better site traffic means more sales and revenue. 3 pack listings come up with maps.
Thus it will be best for mobile users as they can instantly reach you when needed. If you do not rank in top 3, you still can get leads. Because the top 3 pack has a “More Places” option. Clicking on it leads to the top 20 search results. Thus if not top 3, you can still get listed.
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GlassBox Marketing Consultancy is a Singapore based creative Digital Marketing Company founded by Muhammad Amin Yusoff in the year 2018. Since the birth of the agency, we have strived hard to meet our objective that is to offer professional services to our clients with the diligence they deserve.
We use a mix of digital activities and high-end technology to drive traffic to your website. When you need a creative Singapore Digital Marketing Company to work with please think of GlassBox Marketing Consultancy. We are not just a digital marketing consultancy, at GlassBox Marketing Consultancy, we understand how business work and strive hard to meet the requirements.