Appearing on the right search engine pages gets your more traffic and better quality leads. That’s where SEO copywriting comes in. Learn how to use SEO content to outrank your competition below.
What Is SEO Copywriting Techniques?
SEO copywriting is a form of digital marketing that drives traffic to your website by affecting your ranking within search engine results pages. It uses several different strategies to show search engines that your website is the best in your niche.
By optimizing your content, your pages appear in the most relevant searches. This increases the likelihood that the person searching will find answers on your website.
SEO Copywriting Strategies
Here are a few basic SEO copywriting strategies to get started.
Capture Attention with Your Headline
The first thing a potential visitor sees is the headline of your article or web page in the search results. The headline needs to capture the reader’s attention and make them want to click and keep reading. Be sure your headline conveys a very specific idea or message to the reader so they know exactly what they’ll find in the article.
Make the Main Topic Very Clear
No matter the content, you need to make certain the main topic is very clear. If a reader scans the post, they should be able to immediately identify what it’s about and the topics you cover within it through headings and subheadings.
Research Appropriate Keywords
Search engines use keywords in your content to know when to include your website on a results page. Conduct research to find out what keywords rank best in your niche and use them naturally throughout your content.
SEO Copywriting Best Practices
Follow these best practices in your SEO copywriting to rank higher and avoid bounce.
Provide Value in Your Content
The most important part of SEO copywriting is the content itself. People conduct online searches to find answers to their problems or questions. Write content that actually provides value to readers and you’ll naturally get more traffic.
Fast Loading Times and Overall Website Speed
Check that your website and each page loads in 2 seconds or less. 40% of visitors abandon a page if they must wait more than 3 seconds for it to load.
Add Meta Descriptions, Categories, and Tags
Make use of meta descriptions, categories, and tags to help search engines crawl the pages on your website. Keep your meta description under 160 characters since it appears as a snippet under your headline.
SEO Copywriting Checklist
Go over this SEO copywriting checklist before posting anything:
How long does it take for your web page to load?
Is your blog post’s or page’s main topic clear?
Have you used transition words?
Did you remember to include internal links?
What about external links?
Have you added a clear call to action (CTA)?
Can you optimize for more than one keyword?
Did you include meta descriptions and tags?
Does your content answer a question or solve a problem for readers?
All these elements help you get the most out of your SEO copywriting so you rank higher.
Hire an SEO Copywriting Expert to Outrank Your Competition
Now you should have a better understanding of the importance of search engine optimization and how it affects your business’s digital marketing strategy.
GlassBox Marketing Consultancy is a Singapore based creative Digital Marketing Company founded by Muhammad Amin Yusoff in the year 2018. Since the birth of the agency, we have strived hard to meet our objective that is to offer professional services to our clients with the diligence they deserve.
We use a mix of digital activities and high-end technology to drive traffic to your website. When you need a creative Singapore Digital Marketing Company to work with please think of GlassBox Marketing Consultancy. We are not just a digital marketing consultancy, at GlassBox Marketing Consultancy, we understand how business work and strive hard to meet the requirements.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.