In 2017, about 71% of small businesses operated a website. Out of the rest, at least 92% of those businesses said they’d have one sometime in the next year.
That was two years ago. So how do you think those statistics look now?
You guessed it. Almost all businesses now operate a website online.
But, many of them don’t yet understand how important local SEO for small business is in this game.
Online marketing is a competitive arena, and it’s the way of the future in advertising. You’ll need to keep up to compete.
To do that, you must understand SEO strategies.
Local SEO for Small Business
Local SEO strategies help you build rank above competitors in an online search. It stands for Search Engine Optimization. It means the difference between coming up on the first page of a Google search, or the second, third, or even later.
Understand this: Nothing on the second page counts in the local market search.
You want to stand out from your competition. To do that you must rank in the first few listings. Creating quality SEO strategies for your business website is how you do that.
What are the Best SEO Strategies for New Websites
If you’re new on the web, you want to optimize for Google My Business, first. Google verifies your business. That gives it credibility and special preference over unverified businesses in your market.
Create posts that include a few keywords that define your business. Install the app to allow your potential customers to send you direct messages.
SEO Strategies to Increase Traffic
Now, you want to focus on increasing traffic to your website. That means targeted ads that drive customers to you.
Then, set up a Google Ad account. You can use it to advertise to a targeted local market. Select keywords that identify your specific product or business.
You’ll pay for the ad based on the traffic it receives You can set a daily budget to keep things under control.
SEO Keyword Strategies
Now, let’s focus on those keywords we talked about earlier. How do you select the right keywords? Let’s brainstorm.
Write down several words that relate to your product or services. Think about how your business does it better. Try to come up with identifiers that are unique to your business alone.
Then, string them together into two or three-word phrases. These should be something people might type into a search bar to find your product. Use these keywords throughout your website and posted content.
On Page SEO Strategies
Now, put those keywords you picked in your web content. That’s how your website gets found during keyword searches.
Embed them in your titles, product pages, and service pages. Add them to your meta description tags.
Make sure your contact page is up to date, too. You’ll want to be ready for your new customers to contact you!
GlassBox Marketing Consultancy is a Singapore based creative Digital Marketing Company founded by Muhammad Amin Yusoff in the year 2018. Since the birth of the agency, we have strived hard to meet our objective that is to offer professional services to our clients with the diligence they deserve.
We use a mix of digital activities and high-end technology to drive traffic to your website. When you need a creative Singapore Digital Marketing Company to work with please think of GlassBox Marketing Consultancy. We are not just a digital marketing consultancy, at GlassBox Marketing Consultancy, we understand how business work and strive hard to meet the requirements.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.